Who Really Cares About Buying Green?
Todd Woody of Green Wombat posts this fascinating bit of information about green buying habits:
“What’s the difference between a pickup-driving, Budweiser-swilling redneck and a Prius-owning, latte-sipping effete liberal? Not much, at least when it comes to buying environmentally friendly products, according to Wal-Mart. Since April the retailer has been tracking purchases of five eco-oriented products to gauge its 180 million customers’ attitudes toward buying green. (The products: compact fluorescent light bulbs, organic milk, concentrated or reduced-packaging liquid laundry detergents, extended-life paper products and organic baby food.)
Today Wal-Mart (WMT) said its Live Better Index shows that 18.62 percent of residents in Republican-leaning states are making green purchases at its stores versus 18.68 percent of shoppers in Democrat-dominated states. (Of course, given the demographic of Wal-Mart’s customer base, there’s probably far more green blue-staters - those legions of Whole Foods shoppers who wouldn’t step foot in a Wal-Mart.)”
For the rest of Todd’s post and other interesting tidbits, pay a visit to the Green Wombat site.